Phase I - First 30 Days
Product Identification
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Product Evaluation
We look for products that are unique to the marketplace, high in quality, and a good consumer value. We also look for companies that have the capability of funding a mutually-agreed-upon marketing strategy focused on driving sales.
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Label Evaluation
We help clients create effective product labels and we evaluate existing product labels to bring them into compliance with United States codes and other labeling requirements.
Phase II - Second 30 Days
Pre-Launch
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Develop Point of Sale Materials
- Price & Product Specification Forms
- Retailer Presentations
- Sell Sheets
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Fine-tune Strategy
- Finalize marketing strategy for retailers and distributors
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Identify Next Phase
- Move to Phase III for products channeled through distributors
- Move to Phase IV for products being sold directly to retailers
Phase III - Next 120 Days
Distributor Approval
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Prepare Materials
Each distributor has different forms and portals to fill out for product reviews. We prepare this information for new item/product presentations.
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Present for Approval
We meet with major distributors to present your products. Some distributors have their own specific review calendars, so presentations are based on individual distributors’ calendars.
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Set Up Products
Once your products have been presented to distributors and their approval is received, we set up your products in each distributor’s system.
Phase IV - Next 180 Days
Retailer Approval
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Prepare Materials
Each retailer has different forms and portals to fill out for product reviews. We prepare all this information for new item/product presentations.
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Present for Approval
We meet with retailers to present your products. Some retailers have their own specific calendars for reviews, so presentations are based on individual retailer calendars.
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Set Up Products
Once your product has been presented to retailers and approval has been received, we set up your product in each retailer’s system.